What it was costing
The problem
Almost every client arrived through a referral after a hospital stay had already forced the decision. By then the family had fewer options and the practice had no way to grow beyond its referral network.
62% more leads a month, and a 180% return on ad spend
The practice now reaches families while they are still planning, instead of waiting for referrals after a crisis, and it can repeat the campaign in days.
Geriatric care management practice · California, United States
The business impact.
- +62%
- New leads a month
- 180%
- Return on ad spend
- 11%
- Of leads becoming long-term care clients
- −45%
- Time to launch each new campaign
First new clients within 30 days
Before and after
What changed.
| Measure | Before | After |
|---|---|---|
| New clients from referrals alone | 100% | 78% |
| Registrants who book a call | 0% | 18% |
| Leads followed up within a day | 30% | 85% |
What we changed
The fix
- A free class on protecting savings from care costs brings families in early.
- Every registrant is followed up until they book a call or decide not to.
- The whole campaign is reusable, so each new run costs a fraction of the first.
All case studies
Seven clients, measured in revenue and hours
Operations and growth work from 2026.
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